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You'll work with the digital marketing team, reporting to the Account Director and play an important role in helping to shape and achieve our clients' digital marketing objectives.
Experience Required
Experience working in a relevant role, ideally in account management within an agency or working in a marketing capacity within a healthcare setting
Ability to talk confidently to clients about the digital channels we work in
Experience using Salesforce or similar CRM software
Good knowledge of online marketing tools and technology
Good commercial record with a track record of growing client accounts
Sense of ownership and pride in your performance and its impact on the
company's success
Critical thinker and problem-solving skills
Team player
Good time-management skills
Great interpersonal and communication skills
Ability to work autonomously
Responsibilties:
Build and nurture long-term relationships with our clients
Investigate and determine clients' wants and needs
Plan and implement digital strategies for clients
Set up a list of KPIs to track for each client
Work closely with digital project managers and internal delivery teams to communicate clients' strategy, concerns and objectives
Ensure marketing plans are aligned with objectives and achieving client goal
Analyse the effectiveness of digital campaigns and report back to clients
Run quarterly business reviews with clients
Develop account growth plans
Identify and manage upsell and cross-sell opportunities in Salesforce
Recommend, design and implement digital projects to increase their ROI
Keep up with new trends in digital technology and healthcare
Be responsible for keeping client information up to date and accurate in CRM
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