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CPD Comms and Marketing Manager


Reference RCGP323
Sector Charity | Voluntary | Not for Profit Jobs
Salary
Town/City London
Locations London, South East, UK
Job Type Permanent
Date Posted 13th Feb

Shortlist Apply Now

Job Description


Full time, 35 hours per week

Permanent

Grade C, Salary £50,000 per annum

Location 30 Euston Square, London

Close date: 12.00pm on 28th February 2019

Interview date: week commencing 11th March 2019

The Royal College of General Practitioners is the largest membership organisation solely for GPs in the United Kingdom. Founded in 1952, it has over 52,000 members who are committed to improving patient care, developing their own skills and promoting general practice as a discipline. General practice is the largest branch of the medical profession. It provides some 1 million consultations for patients in the UK every working day and deals with 86% of the health problems experienced by the UK population.

The CPD Comms and Marketing Manager will be responsible for coordinating all existing comms and marketing activity relating to the College`s CPD provision for Members, and develop new channels and approaches to increase Member engagement with College CPD. This work is one of five priority areas within the RCGP`s three-year CPD Strategy.

We are looking for a candidate with experience of leading the planning and implementation of comms and marketing activities, with demonstrable success measures achieved; of comms and marketing in the context of professional bodies and/or professional education; and of liaising across teams/departments and maintaining effective working relationships with senior members of staff. The candidate should also have experience of project and budget management, including managing multiple projects or workstreams simultaneously; and of working with external providers, including contract management.

This role will:

* Lead the coordination of all CPD-related comms and marketing activities, through regular liaison with relevant departments and teams, including (but not limited to) the Clinical Innovation and Research Centre, Devolved Nation offices, regional Faculties, Events and Conferences, eLearning, Member Services, and Sales and Marketing.
* Have oversight of all existing comms and marketing plans for the above areas, provide strategic advice on their maintenance/revision, and develop a coordinated schedule/plan which improves coherence between them whilst meeting the needs of all areas.
* Identify and implement new/innovative comms and marketing channels and approaches to enhance Member engagement with College CPD.
* Liaise closely with the Digital Comms team and Press Office in the implementation of the comms and marketing plan, to ensure alignment with corporate priorities, and with the Sales and Marketing team to ensure compliance with the College`s brand identity.
* Project manage the delivery of a coordinated comms and marketing plan, reporting against agreed milestones and KPIs.
* Manage an annual budget of about £50,000 to deliver the objectives of the role.


The successful candidate will be educated to degree level (or with relevant professional qualifications / experience); a communications, marketing or project management qualification is desirable.

The successful candidate will share our corporate values. In return, the College offers excellent terms and conditions.

To apply please upload your CV and cover letter via the RCGP Vacancies page, http://www.rcgp.org.uk/work-at-rcgp/internal-vacancies-at-rcgp.aspx

The Royal College of General Practitioners is an equal opportunities employer and welcomes applications from all sections of the community.

~ Great doctors great care ~

DIMENSIONS

* Lead the coordination of all CPD-related comms and marketing activities, through regular liaison with relevant departments and teams, including (but not limited to) the Clinical Innovation and Research Centre, Devolved Nation offices, regional Faculties, Events and Conferences, eLearning, Member Services, and Sales and Marketing.
* Have oversight of all existing comms and marketing plans for the above areas, provide strategic advice on their maintenance/revision, and develop a coordinated schedule/plan which improves coherence between them whilst meeting the needs of all areas.
* Consider all outputs from Member insight activities and the evaluation of existing CPD products, to inform the iterative development of comms and marketing plans across the College.
* Identify and implement new/innovative comms and marketing channels and approaches to enhance Member engagement with College CPD.
* Establish and maintain professional credibility with senior College clinicians and Officers.
* Manage any contracts/relationships with third party providers, partners or contractors who are engaged to support the delivery of comms and marketing plans.
* Support the promotion of Faculty-led CPD activities and providing comms and marketing guidance and support to Faculty teams and Education Leads.
* Liaise closely with Digital Comms team and Press Office in the implementation of the comms and marketing plan, to ensure alignment with corporate priorities, and with the Sales and Marketing team to ensure compliance with the College`s brand identity.
* Support delivery of College-wide Communications Strategy, sharing best practice from the post holder`s department and professional experience.
* Project manage the delivery of a coordinated comms and marketing plan, reporting against agreed milestones and KPIs.
* Manage annual budget of about £50,000 to deliver the objectives of the role.
* Advocate for the CPD Strategy and its priorities across the College.
* Deputise for Assistant Director, Professional Development as required, and represent the Professional Development department on the Policy, Campaigns and Workforce and Strategic Comms Programme Boards.
* Role requires occasional (e.g. quarterly) travel to regional Faculties across the UK; some overnight stays may be required.
* Role reports to the Assistant Director, Professional Development and currently has no direct line reports. This is a new role.


KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

Qualifications

* Educated to degree level (or relevant professional qualification / experience).


Essential

* Communications, marketing or project management qualification.


Desirable

Experience

* Leading the planning and implementation of comms and marketing activities, with demonstrable success measures achieved.


Essential

* Comms and marketing in the context of professional bodies and/or professional education.


Essential

* Liaising across teams/departments and maintaining effective working relationships with senior members of staff.


Essential

* Project management, including use of appropriate analytics to support reporting and impact evaluation.


Essential

* Managing multiple projects or workstreams simultaneously


Essential

* Budget management.


Essential

* Working with external providers, partners and contractors, including contract management.


Desirable

Knowledge / Skills / Attributes

* Leadership - the capability to promote and generate cooperation to achieve collective outcomes and foster a common vision.


Essential

* Negotiation skills - the capability to explore different positions and alternatives to reach outcomes that gain acceptance of all parties.


Essential

* Influencing skills - the ability to bring others to your way of thinking diplomatically, including senior staff and external organisations.


Essential

* Technical skills - excellent working knowledge of web analytics, email marketing platforms, social media campaigns, diverse and innovative communications channels and tactics, content management systems, digital content creation.


Essential

* Communication skill
 

Employer Details


Employer: Royal College of General Practitioners
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