Marketing Manager
| Reference | 065101850 | |||
| Sector | Marketing & PR Jobs | |||
| Salary | £40000 per annum | |||
| Town/City | Wellingborough | |||
| Locations | East Midlands, Northamptonshire, UK | |||
| Job Type | Permanent | |||
| Date Posted | 16th Apr | |||
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Job Description |
| We are looking for a Marketing Manager to join our team! This is a role reporting directly to the Managing Director, who you will work closely with, alongside our Head of New Business and our internal creative resources. You will manage a junior marketing resource and set up a prospect research function with additional staff that you will recruit to feed AI generated data into our Sugar CRM and Sugar Market tools from where you'll execute campaigns to generate new leads. So, the ability to recruit and manage people along with controlling and optimise results from a substantial marketing budget will be key. You will have the benefit of working alongside our current marketing manager who is being promoted to run our online portables business, but who will also be on hand as a digital/web marketing technical resource moving forward. Your experienced approach will drive the sales leads required to meet our ambitious targets for growth in revenue. Key Responsibilities: -Develop, plan, and implement a creative marketing strategy in line with the company objectives and thought leadership ambitions. -Plan and implement strategies for generating new sales leads and enhancing customer retention. and up-sell including the prospecting data programme mentioned above. -Measure results and quality of lead generation activity. -Hold responsibility for brand management, corporate identity, and PR. -Educate our sales and broader team from a marketer's perspective. -Create and develop stand out marketing campaigns, communications, and sales tools across all platforms - great copywriting is a key skill here! -Constantly evolve our inspiring showroom. -Beautifully craft emails, blogs, web content, white papers, and brochures. -Plan, co-ordinate and implement our campaign and presence for several high-profile events including Confex and B2B Marketing. -Reporting of relevant marketing information to MD and provide updates at management and sales meetings. -Plan, manage and control the annual marketing budget. -Manage external agencies, media partners and suppliers. -Manage, train, and motivate the marketing team. -Maintain effective internal communications to ensure others are kept informed of our message to our customers. -Contribute to the overall company strategy as part of a forward-looking ambitious team. There will be some requirement to travel to external events, and suppliers in the course of the job so a full driving licence (with no restrictions that could impact our insurance) and valid passport are a must. Core working hours are Monday to Friday 09:00 to 17:00. £40k DOE If you are looking for your next challenge as a Marketing Manager then we want to hear from you, please apply with your up-to-date CV! |
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