Digital Marketing Officer - Paid Search
Location: Wakefield (hybrid working may be available)
Salary: £32,000 to £33,500
Contract Type: Permanent
Hours: 37 hours per week
Role Overview
An exciting opportunity has arisen for a results-driven Digital Marketing Officer specialising in Paid Search to join a forward-thinking organisation. This role focuses on planning, delivering and optimising paid search campaigns to increase visibility, drive traffic and achieve conversion goals.
You will play a key role in managing PPC campaigns, analysing performance data and ensuring activity aligns with wider marketing and organisational objectives.
Key Responsibilities- Plan, deliver and manage paid search (PPC) campaigns across platforms such as Google Ads and Microsoft Advertising
- Undertake keyword research, competitor analysis and audience targeting to maximise campaign effectiveness
- Monitor, analyse and report on campaign performance using analytics tools (e.g. Google Analytics)
- Optimise campaigns through A/B testing, bid adjustments and continuous performance improvements
- Manage budgets effectively to ensure maximum return on investment (ROI)
- Collaborate with internal teams to align paid search activity with wider marketing campaigns and objectives
- Produce regular performance reports with insights and recommendations
- Keep up to date with industry trends, platform updates and best practice in paid media
Person Specification
Essential:
- Experience managing paid search campaigns (PPC)
- Strong analytical skills with the ability to interpret data and make evidence-based decisions
- Experience using tools such as Google Ads, Google Analytics and keyword planning tools
- Excellent organisational skills and attention to detail
- Ability to manage multiple campaigns and meet deadlines
- Strong communication skills, both written and verbal
Desirable:
- Google Ads certification or equivalent
- Experience with paid social advertising
- Knowledge of SEO principles
- Experience working with content management systems (CMS)
What We Offer- Competitive salary within Grade 7 (£32,000 - £33,500)
- Permanent, full-time role (37 hours per week)
- Flexible/hybrid working options (where applicable)
- Opportunities for professional development and training
- A supportive and collaborative working environment
If this is you **apply now**  |
