Manpower is currently seeking an interim Global Assistant Brand Manager (Dove), to work with our global FMCG client Unilever, renowned for brands such as Dove, Sure, Persil, and Simple, to become an integral part of their fast-paced FMCG environment.
The position is based at Blackfriars on London's Victoria Embankment, just a short walk from Blackfriars tube. This is a full-time temporary role for 9 months (with the potential that this could become permanent), requiring 36.25 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £48,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
JOB PURPOSE:
This role offers a unique opportunity to contribute to the development and execution of Dove's global purpose communications, supporting the team in delivering high-quality, emotionally resonant content that builds brand equity and desirability. You'll collaborate with internal stakeholders, creative agencies, and over 27 market teams.
We are looking for a passionate and dedicated person who can lead and take ownership in multiple areas of project management, namely all rollout market strategy alignment, partnership approvals, asset adaptions and global website development and rollout. There will also be many areas of full team support across creative development, budget management and SWOP. Dove is continuing pushing for marketing excellence and making every piece of the marketing mix a truly desirable representation of the brand that celebrates the full potential of its distinctiveness and purpose. Ensuring this elevation translates across all campaign touchpoints and all market development and executions.
You'll report to the Comms Global Senior Brand Manager as part and with the Dove Masterbrand team with regular exposure to the Global Dove Masterbrand VP, as well as liaising with senior leadership and teams across Dove global markets.
RESPONSIBILITIES:
In this role you will be:
- Co-creating Dove's long-term brand strategy to ensure the brand is future fit, consumer-focused and leading culture in all creative briefs, insights and tensions.
- Support Global Brand Manager on Creative development for the next 20years of Dove Purpose
- An obsession with brand stewardship, ensuring brand guidelines are rigorously followed, being a guardian of our visual identity and tone of voice
- Ownership of complete ecosystem planning, development and execution with a social-first mindset. Addressing all consumer touchpoints including website development and rollout, social channels and guidance for retail, experiential and more.
- Lead all asset management for campaign ecosystem (guidelines, flighting, format adaption), market ecosystem alignment and asset adaption
- Working with media and digital marketing and market teams to plan, execute, optimize the media plans for each campaign.
- Co-create the learning plan in partnership with CMI to ensure consumer insights and tensions are thoroughly understood and executed in communication. Ensuring all creative is moving the needle on Brand Equity.
- Work hand-in-hand with the Dove Self-Esteem Project team to ensure all relevant Brand Say communications are driving impact and consumer engagement for DSEP tools and body confidence support materials.
- Total global market tracking - monthly/quarterly connects with all Dove markets to align on Masterbrand plans, market adaptations and execution of Masterbrand campaigns. Also tracking and reporting once live (PLE)
- Leadership of Dove Masterbrand Internal Comms, ensuring all Dove global markets, Dove leadership, PC and UL broadly are engaged on the lead Dove Masterbrand purpose communication (incl. newsletters, office comms, LinkedIn, leadership alignment)
- All project agency administration - Budgets, SWOP, contracts and legal alignment.
- Inspire the Masterbrand team bringing outside in, either yourself or collaborating with agencies and collaborators. You bring trends and ideas in culture, that can be great nuggets for the brand to leverage.
ABOUT YOU:
- Exceptional communication skills and proficient in stakeholder influence and team management - ability to flex your style and communication dependent on the audience.
- You work well both in a team and autonomously with great proactivity and personal accountability. You thrive on celebrating the team's success and lifting up others.
- Personal mastery in high pressure and time sensitive environments.
- A passion for high performance and detail oriented. You're a highly organised project manager, able to prioritise a multitude of workstreams and thrive in a fast-paced idea-rich environment.
- Agility and problem-solving mindset.
- A deep drive to bring impact and purpose to everyday work.
- A desire for consumer understanding and insight - completely immersed in the world of the consumer, intimately understanding consumers current needs and curious about future needs.
- The ability to understand culture and "be in culture": as our world moves so fast, so does culture, and it is the same in the work we deliver on Masterbrand.
- An example to others - both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
 |
