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Job Responsibilities
Manage multiple customer seasons, promotions, and consumer communications within the UK retail environment.
Lead the creation, execution, and measurement of a comprehensive Shopper Marketing Execution Plan for the Retail and Office District.
Handle marketing operational tasks such as purchase orders, budget management, and SKU creation.
Deeply understand the assigned shopper group, including their needs, preferences, and shopping habits, to tailor marketing strategies effectively.
Collaborate with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers to identify and seize growth opportunities.
Develop a thorough understanding of 3M brands, products, and campaigns to promote them effectively.
Build and maintain strong relationships with key marketing personnel at customer accounts, aligning marketing efforts with their go-to-market strategies and operational requirements.
Evaluate the financial viability of marketing tactics, manage budgets, and analyse marketing performance to optimise future strategies.
Required Skills & Qualifications
Degree in Marketing or a related discipline from an accredited institution.
Proven experience in Shopper or Consumer Marketing or Account Management within the FMCG or CPG sectors, particularly with UK retail accounts.
Strong analytical skills with the ability to interpret data and derive actionable insights.
Experience in project management and stakeholder engagement, demonstrating excellent organisational skills.
Exceptional communication and influencing skills to build relationships and drive initiatives.
Commercial acumen with a good understanding of retail dynamics and consumer behaviour.
Ability to prioritise tasks effectively in a fast-paced environment.
Self-motivated team player with excellent organisational and communication skills.
Proficiency in managing budgets and evaluating marketing performance metrics.
Additional Skills & Attributes
Strong interpersonal skills to foster collaborative working relationships.
Ability to adapt and respond to changing priorities and market conditions.
Experience with project management tools and techniques.
Location & Travel
This role is based at our headquarters in Bracknell with a hybrid working model requiring four days per week on-site. The position may involve some domestic travel to client sites and retail locations.
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