Manpower Recruitment have teamed up with an established education environment in Oxford and are looking for a Full Time Marketing Manager.
We are looking to appoint as soon as possible. This is a permanent full-time position with the salary up to £45k per annum depending on experience.
This is an office-based role, working Monday - Friday from 8:30am - 5pm or 9am - 5:30pm with one hour lunch break. The working time can be discussed further during the interview.
The Role
Reporting to the Director of Admissions, the Marketing Manager will deliver effective marketing campaigns to recruit students into the environment, at all entry points for both day and boarding. In a dynamic role with both marketing and communications responsibilities, The Marketing Manager will implement the day-to-day marketing activities and create, research, and monitor content for marketing and communications material.
The Marketing Manager will line up to manage the Marketing and Communication Executive and will be responsible for organising the activities within the marketing team, allocating tasks, and ensuring there is appropriate marketing support available when it is required.
The Marketing Manager will work closely with the various marketing and communications teams.
The Marketing Manager will work closely with our internal Admissions Manager & Admissions Team to monitor applications, student numbers and report on campaign lead quality.
Main Responsibilities
- Lead, develop, and implement a cost-effective, integrated marketing and communications plan to achieve recruitment targets and engage key stakeholders.
- Drive initiatives to increase domestic and international enquiries, visits, and applications in collaboration with the Admissions Team and the Global Recruitment Team (GRT) in the UK and abroad.
- Lead and drive innovation in marketing strategy to strengthen future recruitment pipelines, identify new opportunities, implementing best practices, and developing solutions to emerging challenges.
- Plan and deliver all marketing activities, including recruitment events, digital, social media, PR, email, and print for both UK and international audiences.
- Manage the annual marketing budget, ensuring accurate forecasting, reporting, and KPI tracking; measure and optimise marketing performance, providing regular reports to the Principal and Director of Admissions & Marketing.
- Maintain brand integrity, ensuring quality and consistency across all communications and materials.
- Own and optimise the school's website, ensuring regular updates and strong performance.
- Support retention by creating and sharing engaging content about school life across multiple channels.
- Build, engage, and manage the school's Alumni community.
- Select and manage external agencies and suppliers to deliver effective marketing outcomes.
- Support internal teams, Regional Managers, and overseas partners by providing high-quality marketing collateral.
- Conduct ongoing market research to ensure competitiveness and inform strategic planning
Essential skills/qualities
- Excellent marketing strategic planning skills
- Excellent organisational and project management skills
- Strong interpersonal and stakeholder management skills - the Marketing Manager will be working with many people in and out of the school from students to senior managers
- Outstanding attention to detail and a high level of accuracy
- Flexibility and resilience - this is a fast moving, target driven, focused environment where priorities can change according to changes in recruitment patterns
- Excellent management skills motivating and leading marketing across the school
- Digital marketing proficiency, including analysing data reports, social media management across a variety of channels, ability to create and run efficient paid advertising, efficient use of email marketing and social media tools
- Excellent campaign management skills
- Excellent copy writing, editing and grammar skills, with the ability to adapt style and create compelling messages accurately and effectively
- Excellent events management skills (including physical and online events)
Essential relevant experience and knowledge in the following areas:
- Develop a marketing strategy, marketing plan and content plan
- Copy writing and editing
- Design using Adobe Creative Suite
- Advertising (creating both digital and print adverts and advertising plans)
- WordPress and analytics platforms such as Google Analytics
- Mailchimp email marketing campaigns
- Paid media and SEO
If interested, please get in contact with a Manpower Representative
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