Manpower is currently seeking an interim Shopper Marketing Manager to work with our global FMCG client, Elida Beauty, renowned for brands such as TIGI, VO5, Toni & Guy, and Brylcreem, and become an integral part of their fast-paced FMCG environment.
The position will be based in Holborn, London. This is a full-time temporary role due to last for 12 months (Maternity Cover),ideally to start beginning of Nov 25 requiring 37.5 hours per week, Monday to Friday. Compensation for this role is competitive, paying up to £55,000 per annum, pro rata, depending upon experience.
The role currently offers a mix of remote and onsite working, subject to adjustment based on business requirements.
Your Role:
Reporting into the Head of Strategy & Growth, the core purpose of this role is to lead the implementation of the differentiated marketing execution and brand activation plan of the Elida Beauty brands in our high street health & beauty retailers. The role will set the agenda and be single minded in delivering the best quality of executions in these customers for their shoppers.
The role must work closely with the CAM, Brand & Customer Marketing teams, both internally and externally, to deliver activity that is built on strong shopper and retailer insight, and a sound understanding of our brand strategy and objectives - as well as aligning to the customer's strategy. These differentiated campaigns should be built from trends, purpose, and a data driven marketing approach, to further our ability to build meaningful relationships and drive loyalty with our shoppers.
Your Responsibilities:
Team & Channel Leadership
- Work alongside CCD, CAMs, & Brand managers to define and deliver shopper marketing strategy & plans against Elida Beauty channel & brand strategy
- Continuously represent channel view into ABP process
- Lead creative process with internal and external partners, ensuring brand creative & messaging is translated across the shopper journey - developing best in class shopper toolkits and campaign executions
- Feed all plans into our field sales team, including monthly briefings and regular check ins against CAM/JBP priorities
Data & Insight Driven shopper Marketing
- Implement digital marketing strategy with digital marketing campaigns & activation in conjunction with our digital hub for all brands - ensuring digital and performance marketing is integrated into all relevant campaign plans
- Fully utilise retailer loyalty data tools and media to develop exciting, industry leading campaign activations in store & online
- Drive bottom of funnel conversion in the channel, with best-in-class ROI
Deliver Retailer Events / Strategic Initiatives in Retailer
- Build & lead shopper marketing relationships directly with all our key customers and media partners, aligning to JBP goals and deliverables with the CAMs
- Develop annual marketing initiatives and events, including head office launches where relevant to build customer relationships
Voice of Shopper within the business
- Understand shopper trends and missions and use this to develop creative and great executions that drive the agreed KPI
- Understand our categories, shopper profiles and retailer shopper segmentation
- Stay current with new ways of shopping and media associated in omnichannel world
- Be the voice of the shopper to internal partners, providing critique and feedback in wider business cases and campaigns
Shopper Marketing Budget Management & ROI Review
- Ensure campaigns are run to budget and forecast is accurately planned
- Responsible for purchase order raising
- ROI/ROSA - Track and evaluate activations and ensure that learnings are shared internally and where relevant, externally
- Use this knowledge to continually improve and drive results for Elida
Skills and Experience
Must haves:
- Experience working in Shopper Marketing
- Digitally minded with a passion for learning Digital Marketing
- Strong leadership & relationship building skills
- Proven project management skills & ability to prioritise projects/workload
- Experience of managing marketing spend/budgets
- Strong knowledge & passion for the BPC market & consumer goods industry, brands & customers
- Passion for building brands & executing brand activations across retailers in UK&I
- Excellent oral and written communication skills, including presentation skills
- Strong influencing skills for both peers and stakeholders to represent shopper marketing
- Proven skills in collaboration & experience of building strong relationships with retailer teams
- Demonstrated self-starter with the ability to deliver results in a lean, agile organization
- Language Requirements: English
Nice to Have :
- Experience working in a start-up environment
- Experience working with health & beauty retailers / in the BPC industry
- Experience working in brand or activation agency
- Development of digital capabilities & management of 3rd party data agencies
- Experience of performance & precision marketing tools
- Customer Account Management experience in UK &/or Ireland
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